Concept of neuromarketing

Assignment Help Management Theories

Reference no: EM133295581

Assignment:

Neuromarketing is a fascinating area of study. For some, it is also controversial.

After you have read the course e-Text, watched the videos, and read the Business article provided below, please answer the following discussion question.

Is such brain research ethical, given that it may lead to more marketing manipulation?

Winter, C. (2013). Will companies one day use brainwaves to find ideal prices? Bloomberg.

Watch the two videos on the concept of "neuromarketing."

Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine

Neuromarketing and the Future of A.I. Driven Behavior Design | Prince Ghuman | TEDxHultLondon

Reference no: EM133295581

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