Concept of mass marketing and differentiated marketing

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1. Compare and contrast the concept of mass marketing and differentiated marketing.

2. Explain, and describe on detail the segmentation strategy used for Starbucks

3. HPU Insurance screens its customers and tries to get unprofitable customers to buy services from competitors. This is an example of ________.

4. Which of the following is NOT an approach to improving customer lifetime value for current customers?

Improve customer retention

Grow customer margins

Focus on high-profit customers

Terminate low-profit customers

Increase the customer defection rate

Reference no: EM132223907

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