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Concept of marketing has changed dramatically

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Over the last several decades, the concept of marketing has changed dramatically; focus on customer marketing globally has increasingly changed and the various technology issues that impact the market. New and better products are being produced nowadays rather than just competing against the firms and following the competitors' established marketing patterns.

In order to overcome different marketing challenges in the 21st century, which model a businessman, should use to analyze the business environment?

Reference no: EM132556602

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