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Concept of marketing and marketing mix

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Reference no: EM133172335

Discussion

For this essay, the focus will be on Apple. After reading Chapters 1 and 2 of the textbook, do some research on Apple, and identify how the company illustrates the concept of marketing and the marketing mix. Please explain how they have integrated the Internet of Things (IoT) in their marketing and consumer-buying efforts. Be sure to explain the technologies that Apple is using to revolutionize marketing and the customer experience.

Reference no: EM133172335

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