Concept of market segmentation relate to personal selling

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Reference no: EM132289848

1. How does the concept of market segmentation relate to personal selling? (Hint: Think about why marketers segment the market…what is the purpose of segmentation?).

1-2 paragraphs in length.

2. You are a department manger with a need to help create an inter-department work team. You have just completed an internal seminar of developing effective work teams and want to put that information to use for this project. 1. What factors are important for consideration in determining the make-up of the work team? a. Explain in detail why each one is important. 2. What additional steps can you take to help motivate the team? a. Why?

Reference no: EM132289848

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