Concept of managerialism

Assignment Help Other Subject
Reference no: EM133332404

A postmodern perspective on strategic communication critiques, amongst others, the concept of managerialism. This, in essence, questions James Grunig's excellence theory (1983), which has been accepted as the meta-theory in communication management, strategic communication and public relations. The excellence theory underlines the value of aligning communication activities with the objectives of organisational management. It is argued that the field should be freed from the iron cage of this theory to give way to other theories of equal value.

Considering the above contextualisation, provide a critical discussion on the excellence theory against a postmodern perspective of strategic communication.

Reference no: EM133332404

Questions Cloud

How does christopher make the decision to go to london : How does Christopher make the decision to go to London? Explain his preparation and thinking process.
What type of organism is a lichen : The diversity of Acadia's plant and animal life can be attributed in part to the confluence of what two forest types? Acadia is home to a large amount
Discuss the process of foliation development : Discuss the process of foliation development Discuss (with examples) the difference between foliation and lineation rock fabric. Discuss the process of
What is feminist-gender-sexuality theory : What is feminist, gender/sexuality theory and why are they connected? Does the idea of a female reader change our understanding of a given text or media?
Concept of managerialism : A postmodern perspective on strategic communication critiques, amongst others, the concept of managerialism.
What is the underlying bedrock geology of the area : How close to this property? What is the underlying bedrock geology of the area? What is the level of risk - high, medium or low - for this property with regard
How inequality functions in society through lack of wealth : A Letter to the Man Who Shot Me by Jerry McGill, to prove how inequality functions in our society through the lack of wealth.
What initiatives has kentucky taken to promote alternative : Much of the remaining petroleum is located either offshore or in shale or oil sands that need to be mined. What are some of the pollution challenges
Literacy goals quantifiable and observable : How are the literacy goals quantifiable and observable? How can data be systematically collected and appropriately documented so that learning gaps, patterns,

Reviews

Write a Review

Other Subject Questions & Answers

  Discuss the psycho-social characteristics

For both identified stages, the paper will highlight biological, cognitive and psycho-social characteristics including norms/expectations/challenges.

  What is meant by process called secondary succession

Describe what is meant by the process called secondary succession. Why do children tend to be more susceptible to environmental toxins?

  Explain importance of phonological and phonemic awareness

Select a grade level Pre-K to 3rd grade as well as a state standard and explain the importance of phonological and phonemic awareness.

  Richard taylor argues that libertarianism

Richard Taylor argues that Libertarianism avoids the difficulties/problems that arise for Hard Determinism,

  Draft a letter and draft two memos

Pick one of the following options, and draft a letter.  ---    pick two of the following options, and draft two memos.

  Find the victim bleeding but conscious

You are the first officer at the scene of an outdoor assault. You find the victim bleeding but conscious,

  Compare and contrast incentive compensation plans

Compare and contrast incentive compensation plans and competency-based compensation plans. What are the advantages and disadvantages of each compensation programs? What are some alternatives to these types of compensation programs?

  How do risk-taking contribute to intrapreneurial success

Write a paper of 1,200-1,500 words to address the following questions: How do autonomy, innovativeness, proactiveness, aggressiveness, and risk-taking.

  How much does political point of view affect ethical problem

How much does political point of view affect one's perceptions of ethical problems? Search the Web for conservative and liberal viewpoints about bias

  Why do you think cosmic or creation myths are important

Which world or worlds, such as sky, earth, and underworld, are represented in the myths you chose? What are the elements of these worlds?· Describe the creators. Are the creators male or female, and of what significance is gender? Describ..

  Individual assignment self-management behavioral contract

Individual Assignment Self-Management Behavioral Contract

  What do know about heredity and neurofibromatosis

What do we know about heredity and neurofibromatosis? What are the symptoms of neurofibromatosis? What is neurofibromatosis?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd