Concept of integrated marketing communication

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Reference no: EM133589469

Discussion

1. Discuss the concept of integrated marketing communication (IMC) and its relevance to advertising campaigns. How can a cohesive IMC strategy enhance campaign effectiveness?

2. Explain the role of consumer insights in advertising. How can brands gather and leverage insights to tailor campaigns effectively, and what ethical considerations should be considered when collecting consumer data?

3. Explore the challenges and opportunities associated with mobile advertising. How can brands create effective mobile campaigns, and what considerations are crucial in optimizing for the mobile user experience?

Reference no: EM133589469

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