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Concept of environmental sustainability

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Reference no: EM133034454

The concept of environmental sustainability is not a new concept in marketing consumer products. In normal times, the amount of waste created by purchasing and disposing of products is an important decision criteria to many consumers.

Using a specific product example in market, discuss three (3) opinions (psychographic characteristics) that are present in the marketing / advertising of the product you have chosen.

In addition, briefly discuss how this impacts the individual decision making that the consumer makes.

Reference no: EM133034454

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