Concept of corporate social responsibility

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Reference no: EM133039791

Topic: Many companies are dedicated to the concept of Corporate Social Responsibility (CSR). For example, in 2009, TELUS Corp. donated over $24 million to charitable causes. By 2015, Puma planned to produce 50% of its products using sustainable materials. Determine the nature of your company and products/service, then conduct research on three similar companies (at least one should be Canadian) to determine what CSR practices they employ. Identify at least five specific criteria for comparison, and based on your analysis, summarize your conclusions and make a recommendation for one CSR practice to recommend to your company's executive team that could be undertaken over the next year. You will deliver a written Report and a PowerPoint presentation. 

There are 3 companies which are going t compare: RBC Royal Bank . 

HSBC Bank Canada.

National Bank of Canada.

Pitch - Carbon Capture Plant.

The part I've done:

Background, Problem, and Purpose

ADJN Corp. has been a socially responsible corporation from its inception. We have one of the highest CSR budgets in the country and we have been involved in hundreds of different CSR projects over the years. Being a bank our company has been involved in financing thousands of businesses which includes sectors like oil and gas which have very high carbon emission rates among others. Having financed companies like this makes us indirectly responsible for its effect on the environment. And, climate change is now a global crisis with carbon emissions still rising. So, to reduce our impact on the environment and uplift our company's image we can build and operate a carbon capture plant in Edmonton with a portion of our annual CSR budget. Every year it will offset our emissions by a significant portion.

The main purpose of this project would be to offset carbon emissions while uplifting our company's image by being involved in such a huge undertaking. We will be one of the first at least in Canada to undertake a CSR project of this scale. It will push our company a few steps ahead towards our sustainability goals while fulfilling our CSR commitments at the same time.

Reference no: EM133039791

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