Reference no: EM132727321 , Length: word count:1500
Labatt case study
Classroom topics
Be able to identify some of the issues related to market entry that a Canadian firm might face in entering a new market.
Impact of pressures of needing to localize versus needing to manage costs (ie: localization vs standardization) and the resulting 4 possible international strategies.
Concept of "core competencies," or "EIQCr"
Porter's concepts of low cost producer and differentiation. How do they relate to EIQCr and "business level strategy"
Entry modes that can be used to enter a foreign market, the experiences of Walmart and Target as they entered Canada plus the issues Labatt faced entering the US.
The basic premise of Porter's Value Chain.
Differences between "corporate level strategy" and "business level strategy" Issues that affect Expat performance (success or failure) in foreign postings Generic international staffing models
What letters of credit are used for (don't worry about the process).
Factors affecting location decisions such as 1) country factors, 2) technological factors and 3) product factors.
Attachment:- CASE_STUDY.rar
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