Concept of competitive advantage

Assignment Help Marketing Management

Reference no: EM133293930

Question: Are outdated concepts and tools such as the product life cycle, product portfolio models, marketing warfare or Porter's concept of competitive advantage useful or harmful for developing marketing strategies?

Reference no: EM133293930

Questions Cloud

What types of retail outlets do pop units commonly appear : Why has Point-of-Purchase (POP) become such a growing and important business in the past decade and Which industries are heavy users of POP? In what types

Do you think major grocery chains will adopt : Are there other opportunities, technology-based or otherwise, that mainstream grocery stores should consider to improve the distribution of goods

Explain why the argument is weak or bad : Describe an argument that relies on an "expert" or an "authority" that is a weak fallacy. Explain why the argument is weak or bad

Audi and lexus attempt to position their brands : What is the difference between the way BMW, Mercedes-Benz, Audi and Lexus attempt to position their brands? Construct a perceptual map to support

Concept of competitive advantage : Are outdated concepts and tools such as the product life cycle, product portfolio models, marketing warfare or Porter's concept of competitive advantage

Identify the product portfolio of samsung : According to the case study, Samsung is the largest chaebol in South Korea, with multiple related businesses. Identify the product portfolio of Samsung

Explain what it means for brands to take stands : Social marketing has come a long way and is about more than saving the environment. Discuss. In your answer, please also explain what it means for brands

What do you think brian means : What do you think Brian means and how is this statement related to Social Marketing - apply our resources to the fundamental problems still facing humanity

Explain how you would test hypothesis : explain how this spend would be best measured in your questionnaire and explain how you would test this hypothesis

User Account

All Pages