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Assignment:
TOPIC : Perceptions of Marketing
Question: Compare the popular perception of marketing as advertising to the marketing practitioner's organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?
Why would someone shop on the Internet? Buy an iPod? Eat at TGI Friday's frequently? Why would someone else not make those purchases?
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You are the international manager of a US business that has just developed a revolutionary new personal computer that can perform the same functions
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