Concept in marketing transport

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Transportation is also a factor in the creation of time utility because it determines how fast and how consistently products move from one point to another. These factors are referred to as time-in-transit and consistency of service. If products are not available at the precise time they are needed, they may be expensive and as consequences will create such as lost sales, customer dissatisfaction and production downtime.

Justify the 4P's concept in marketing transport and explain with the example.

Reference no: EM132617369

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