Reference no: EM133255388
AGB Group is planning to invest heavily on the design of their new smart phone. As business consultants, you are required to prepare a report. Keep in mind the below steps in new product development.
This is a consumer product.
As the business consultants of AGB Group, we suggest strengthen the social media side. Which's add in stabilization system to the camera, and Cooperate with the software system to maximize the advantages. Such as preinstalled the editing app something.
Question :
Commercialization
When the concept has been developed and tested, final decisions need to be made to move the product to its launch into the market. Pricing and marketing plans need to be finalised and the sales teams and distribution briefed, so that the product and company is ready for the final stage.
This is the stage were you actually manufacture a large amount of the product and start shipping it out to the stores that will sell it.
Or, in the case of an online service, you construct all the web pages, and get your payment system sorted out and ready to respond to inquiries online.
What is your plan for commercialization?
What kind of distribution network will be used?