Reference no: EM13966448 , Length: word count:3000

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Strategic Management

Table of Contents:

1. Description of Assessment Requirements

2. Marking Scheme and Learning Outcomes (Individual Assignment)

3. Group Assignment

4. General Guidelines

5. Notes on Plagiarism

6. Harvard Referencing

7. Group Presentation

8. Group Presentation Evaluation Criteria

1. Description of Assessment Requirements: Individual Assignment

Strategic Management

Schools of strategy can be divided into two categories: prescriptive and descriptive. Critically analyse these schools and make an attempt to develop a hybrid model that you would recommend to a company with global aspirations.

Learning outcomes:

After completing the module, the student should be able to:
• Explain the aims, concept and role of strategic management
• Evaluate the debates surrounding contemporary strategic issues
• Identify and discuss different levels of strategy
• Describe how the different perspectives of social science disciplines inform strategic management
• Appreciate the implications of various perspectives for theory and management practitioners

General Guidelines:
• Consider Mintzberg's schools of strategy and Whittington's classification of strategic perspectives in your analysis
• Do not describe the schools but engage in a critical debate
• Critically consider the extent to which their classification of strategic perspectives needs to be modified in the light of contemporary research
• Refer to peer -reviewed academic journal articles to reinforce your analysis
• Use relevant business examples in your analysis

Group Assignment

As a team of strategy consultants, you are required to conduct research on a company of your choice that has experienced performance success in recent years as measured by quantitative and qualitative data, relative to other firms in the industry. Drawing on relevant models, concepts and theories covered in this module and those gathered from your extensive group and individual research attempt the tasks below:

Task 1

Conduct an environmental and competitive analysis of the firm and explain whether its success is strategically sustainable.

Task 2

Identify and discuss the possible strategic options that your chosen company could follow in order to break away from its current industry and open up new market opportunities in spite of its current success. Justify your argument.