Computing the amount of shopping effort

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Reference no: EM131900730

Question: How would you classify Barbie as a product-as a convenience, shopping, or specialty product? Discuss why you chose that particular classification given the amount of shopping effort required by consumers to purchase a Barbie and the strategy utilized by Mattel to market Barbie.

Reference no: EM131900730

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Computing the amount of shopping effort : How would you classify Barbie as a product-as a convenience, shopping, or specialty product? Discuss why you chose that particular classification.

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