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Hudson Realty is considering a boost in advertising in order to reduce a large inventory of unsold houses. The management plans to make its media decision using the following data on the expected success of newspaper versus pamphlet promotions. Each promotion strategy requires the same amount of capital:
ALTERNATIVES: a1: Newspaper a2: Pamphlet
EVENTS: e1 e2 e3 e1 e2 e3
NET PROFITS: 3000 6000 9000 5000 7000 9000
PROBABILITIE: .40 .30 .30 .30 .40 .30
1. Compute Xbar and Sigma. Decide which should be chosen accordingly.
2. Calculate the coefficient of variation (CoV) of each alternative, and determine which one should be chosen accordingly?
3. Use the Z-table, and show the likelihood that Alternative1 as well as Alternative 2 will yield a net profit more than $8000.
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