Compute trial volume for the new savory stuffed muffin

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Reference no: EM133671130

Question

There are 3.9 million adults in the target market for the new Savory Stuffed muffin. The product's adjusted trial rate is 12.9%, and the typical first-time buyer is expected to buy 2.0 units of the product. Compute trial volume for the new Savory Stuffed muffin in units sold. (Rounding: nearest whole muffin.)

Reference no: EM133671130

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