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Computing variances for marketing costs. Hoyt's Telemarketing, Inc., uses telephone solicitation to sell products. The company has set standards that call for $450 of sales per hour of telephone time. Telephone solicitors receive a commission of 10 percent of dollar sales. The firm expects other variable costs, including costs of sales in the operation, to be 45 percent of sales revenue. It budgets fixed costs at $411,500 per month. The firm computes the number of sales hours per month based on the number of days in a month minus an allowance for idle time, scheduling, and other inefficiencies. This month the firm expected 180 hours of telephone calling time for each of 40 callers.
During the month, the firm earned $2,700,000 of revenues. Marketing and admin- istrative cost data for the period follow:
Cost of Sales
$810,000
$972,000
Telephone Time Charges
32,200
32,400
Delivery Services
161,100
194,400
Uncollectable Accounts
121,500
145,800
Other Variable Costs
112,700
113,400
Fixed Costs
409,000
411,500
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