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Question - Paul believes the restaurant could greatly improve its profitability by reducing the complexity and selling price of its entrees to increase the number of clients that it serves. It would then more heavily market its appetizers and beverages. He is proposing to reduce the contribution margin ratio on the main entrees to 10% by dropping the average selling price. He envisions an expansion of the restaurant that would increase fixed costs by $582,900. At the same time, he is proposing to change the sales mix to the following.
Percent of total Sales
Contribution Margin Ratio
Appetizers
25%
70%
Main entrees
10%
Desserts
80%
Beverages
40%
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