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Question: 1) Thinking about sales, is there any day of the week or time of day when greater sales are expected? Which type is more sensitive to this occurrence? Which type is less sensitive to this occurrence? Which type is more advantageous and why? Is there anything else the company can do to manage the decline in sales that come with certain days and times?
2) How do you recommend the company use the $30,000 advertising budget available under this scenario in order to achieve a maximum effect on their target audience?
3) Compute the Profit Margin and Return on Assets for each scenario assuming average total assets of $500,000. Industry averages are 20% and 10% respectively.
Refer to the financial statements and notes of the company
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