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Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information:
Sales in units over the next six years are projected to be as follows:
Year Sales in Units
1-10,000
2-15,000
3-17,000 4-
6- 19,000
To gain rapid entry into the market, the company would have to advertise heavily. The advertising costs would be:
Year Amount of Yearly
Advertising
1-2 $ 150,000
3 $ 50,000
4-6 $ 40,000
The company's required rate of return is 13%.
Required:
Question 1. Compute the net cash inflow (incremental contribution margin minus incremental fixed expenses) anticipated from sale of the device for each year over the next six years.
Question 2-a. Using the data computed in (1) above and other data provided in the problem, determine the net present value of the proposed investment.
Question 2-b. Would you recommend that Matheson accept the device as a new product?
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