Reference no: EM133157385

Question - Fruit Growers Company operate a chain of fruit stands in the country. Budgeted and actual operating data for its 12 fruit stands for September 2021 are as follows:

Budget for September 2021

Type of Fruit	Sell Price per KG	VC per KG	CM per KG	Sales Volume in KG
Bananas	4.50	2.50	2.00	45,000
Plums	5.00	2.70	2.30	25,000
Blueberries	5.50	2.90	2.60	10,000
Strawberries	6.00	3.00	3.00	5,000
Raspberries	6.50	3.40	3.10	15,000
Total				100,000

Actual for September 2021

Type of Fruit	Sell Price per KG	VC per KG	CM per KG	Sales Volume in KG
Bananas	4.50	2.60	1.90	57,600
Plums	5.20	2.90	2.30	18,000
Blueberries	5.50	2.80	2.70	9,600
Strawberries	6.00	3.40	2.60	13,200
Raspberries	7.00	4.00	3.00	21,600
Total				120,000

Fruit Growers Company attains a 10% market share based on total sales at fruit stands in the country. The total country market is expected to be at 1,000,000 kilograms in sales volume for September 2021. The actual total country market for September 2021 was 960,000 kilograms in sales volume.

Required - Compute the market share and market size variances for the company in September 2021. Don't forget to calculate your average budgeted CM.