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Question - Fruit Growers Company operate a chain of fruit stands in the country. Budgeted and actual operating data for its 12 fruit stands for September 2021 are as follows:
Budget for September 2021
Type of Fruit
Sell Price per KG
VC per KG
CM per KG
Sales Volume in KG
Bananas
4.50
2.50
2.00
45,000
Plums
5.00
2.70
2.30
25,000
Blueberries
5.50
2.90
2.60
10,000
Strawberries
6.00
3.00
5,000
Raspberries
6.50
3.40
3.10
15,000
Total
100,000
Actual for September 2021
1.90
57,600
5.20
18,000
2.80
9,600
13,200
7.00
4.00
21,600
120,000
Fruit Growers Company attains a 10% market share based on total sales at fruit stands in the country. The total country market is expected to be at 1,000,000 kilograms in sales volume for September 2021. The actual total country market for September 2021 was 960,000 kilograms in sales volume.
Required - Compute the market share and market size variances for the company in September 2021. Don't forget to calculate your average budgeted CM.
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