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Question: Garcia-Golding Recycling, Inc., collects and compacts aluminum cans and glass bottles in New York City. Its truck drivers currently wait an average of 15 minutes before emptying their loads for recycling. The cost of driver and truck time while they are in queues is valued at $60 per hour. A new automated compactor can be purchased to process truckloads at a constant rate of 12 trucks per hour (that is, 5 minutes per truck). Trucks arrive according to a Poisson distribution at an average rate of 8 per hour. If the new compactor is put in use, the cost will be amortized at a rate of $3 per truck unloaded. Evaluate the costs versus benefits of the purchase.
What are cultures, subcultures, and microcultures? How do cultures, subcultures, and microcultures influence consumer behavior? What is the significance of social class to marketers?
Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make dec..
Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the low/ low/ low/ low or high/ high/ high/ high cells)?
Explain at least two positives and two negatives of Public Relations. Choose two ethical considerations marketing communication professionals face and explain the issues associated with those considerations.
Word of mouth advertising finds ways to engage consumers so they choose to talk with others about a product, service, or brand. Name a product. As the marketing director for that product, describe what you will do to help stimulate positive word o..
Analyze the effectiveness of Burberry's mobile marketing campaigns by applying relevant branding and promotion concepts. Also specify the criteria you use to evaluate the effectiveness
Establish how you would analyze a designated company's online presence using online marketplace analysis. Review the effects of Napster.com on both traditional and online advertising.
Analyze marketing strategies in reaching markets with their products or services. Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan
The firm employs 300,000 direct labor hours and incurs $400,000 of fixed overhead. Given a markup of 30 percent, compute the price charged for each moldboard plow using the absorption cost method.
explain the major differences among the four basic types of growth opportunities marketing penetration market
First, you must expalin your reaction regarding a specific therotical concept related to the Principles of marketing. Second, you must describe the organization that you are relating the concept to in order that the reader has an understanding of t..
Select a current product with which you are familiar, and pitch a new IntegratedMarketing Communication plan (IMC) to your client. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power poin..
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