Reference no: EM132489091

Question - Key figures for Apple and Google follow.

Apple net income current year = $48,351 1 year prior = 45,687 2 years prior = 53,394.

Apple net sales current year = 229,234 1 year prior = 215,639 2 years prior = 233,715.

Apple Total assets current year = 375,319 1 year prior = 321,686 2 years prior = 290,345.

Google net income current year = 12,662 1 year prior =19,478 2 years prior = 16,348.

Net sales current year = 110,855 1 year prior = 90,272 2 years prior = 74,989.

Total assets current year = 197,295 1 prior =167,497 2 prior = 147,461.

Required -

1. Compute return on total assets for Apple and Google for the two most recent years.

2. Which of these two companies has the better return on total assets for the current year?

3. Compute both profit margin and total asset turnover for Apple and Google for the most recent year.