Compute med maxs customer margin for city general and

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Reference no: EM13484298

Med Max buys surgical supplies from a variety of manufacturers and then resells and delivers these supplies to hundreds of hospitals. Med Max sets its prices for all hospitals by marking up its cost of goods sold to those hospitals by 7%. For example, if a hospital buys supplies from Med Max that had cost Med Max $100 to buy from manufacturers, Med Max would charge the hospital $107 to purchase these supplies.

For years, Med Max believed that the 7% markup covered its selling and administrative expenses and provided a reasonable profit. However, in the face of declining profits Med Max decided to implement an activity-based costing system to help improve its understanding of customer profitability. The company broke its selling and administrative expenses into five activities as shown below:

  Activity Cost Pool       Activity Measure    Total Cost Total Activity
  Customer deliveries Number of deliveries $ 567,000 7,000 deliveries
  Manual order processing Number of manual orders
462,000 6,000 orders
  Electronic order processing Number of electronic orders
273,000 13,000 orders
  Line item picking Number of line items picked
1,004,500 410,000 line items
  Other organization-sustaining costs NA
600,000







  Total selling and administrative expenses
$ 2,906,500










Med Max gathered the data below for two of the many hospitals that it serves-City General and County General (each hospital purchased medical supplies that had cost Med Max $34,000 to buy from its manufacturers):


Activity

  Activity Measure City General County General
  Number of deliveries 20             23            
  Number of manual orders 0             41            
  Number of electronic orders 17             0            
  Number of line items picked 140             280            

Required:
1.

Compute the total revenue that Med Max would receive from City General and County General. (Omit the "$" sign in your response.)


           Total Revenue
  City General $     
  County General $     

2.

Compute the activity rate for each activity cost pool. (Round the "Line item picking" to 2 decimal places. Omit the "$" sign in your response.)

  Activity Cost Pool Activity Rate                       
  Customer deliveries $    per delivery
  Manual order processing $    per manual order
  Electronic order processing $    per electronic order
  Line item picking $    per line item picked

3.

Compute the total activity costs that would be assigned to City General and County General. (Round your intermediate calculations and final answers to 2 decimal places. Omit the "$" sign in your response.)


           Total Activity Costs
  City General $      
  County General $      

4.

Compute Med Max's customer margin for City General and County General. (Hint: Do not overlook the $34,000 cost of goods sold that Med Max incurred serving each hospital.) (Loss amount should be indicated with a minus sign. Round your intermediate calculations and final answers to 2 decimal places. Omit the "$" sign in your response.)


         Customer Margin
  City General $     
  County General $

Reference no: EM13484298

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