Reference no: EM1343904
Q. The research department of the Corn Flakes Company (CFC) estimated the subsequent regression for the demand of the cornflakes it sells:
QX = 1.0 - 2.0PX + 1.5I + 0.8PY - 3.0Pm + 1.0A
Qx = trades of the CFC cornflakes, in millions of 10-ounce box
PX = the price of CFC cornflakes, in dollars per 10-ounce box
I = personal disposable income in thousands of dollars
PY = the price of competitive brand of cornflakes, in dollars per 10 ounce box
Pm = price of milk in dollars per quart
A = advertising expenditures of CFC cornflakes, in hundreds of thousands of
dollars per yr
This yr PX = $2, I = $4, PY = $2.50, Pm = $1 also A = $2
a. Find trades of CFC cornflakes this yr.
b. Compute the elasticity of trades with respect to every inconsistent in the demand function
c. Based on your answer to (b), illustrate what should CFC's pricing approach be if it needs to increase trades revenue? Justify.
d. Estimate the level of trades next yr if CFC reduces PX by 10 percent (%), increases advertising by 20 percent (%), I rises by 5 percent (%), PY is reduced by 10 percent (%) also Pm remains unchanged.