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Imagine you work for a well-known market research firm. Your supervisor has asked you to calculate numerical values for consumer attitudes using the Fishbein expectancy-value model, A = ?be. In your preliminary research for a client that manufacturers LCD HDTVs, you learned that the key attributes are picture resolution, screen size, viewing angles, reliability, and easy-to-use inputs.
Using the data below, compute attitude scores for consumer A, a highly knowledgeable consumer, and for consumer B, a consumer who knows relatively little about HDTVs.
Consumer Attributes
Provide the following information:
Compute attitudes for both consumers.
Which consumer likes the product more and why
Reality Automotive Corp. (“RAC”) manufactures after-market parts for automobiles and trucks (seat belts, windshield wiper blades, floor mats, and truckbed mats). The company is evaluating the expansion of its manufacturing plant to enable it to take ..
When Marilyn Monroe died ex-husband Joe DiMaggio vowed to place fresh flowers on her grave every Sunday as long as he lived. The week after she died in 1962, a bunch of fresh flowers that the former baseball player thought appropriate for the star co..
Provide financial planning advice in the case study.
Fielder Company obtained land by issuing 2,970 shares of its $10 par value common stock. The land was recently appraised at $123,140. The common stock is actively traded at $40 per share. Prepare the journal entry to record the acquisition of the lan..
Do project financial results affect financial health of the entire organization? Can you think of an example where the reverse holds true as well -- in other words, an example where the financial health of an organization affected project outcomes?
You are considering an investment in Keller Corp's stock, which is expected to pay a dividend of $2.75 a share at the end of the year (D1 = $2.75) has a beta of 0.9. The risk-free rate is 5.9%, and the market risk premium is 5.5%. Keller currently se..
A bond has a par value of $1,000, a time to maturity of 15 years, and a coupon rate of 7.60% with interest paid annually. If the current market price is $760, what will be the approximate capital gain of this bond over the next year if its yield to m..
Jim Roberts is in the 35% personal tax bracket. He is considering investing in FPC bonds that have an interest rate of 9.3%. 2 .a. What is his after-tax yield (interest rate) on the bonds? 2 .b. Suppose Mercy Hospital (a not for profit) is offer..
You bought a bond five years ago for $935 per bond. The bond is now selling for $980. It also paid $75 in interest per year, which you reinvested in the bond. Calculate the realized rate of return earned on this bond. (Do not round intermediate calcu..
Discuss the relationship between net income and cash flow from operations and between cash flows from operation investing, and financing activities for the firm over the three year period.
Why is it sometimes misleading to compare a company’s financial ratios with those of other firms that operate in the same industry?
Using a PW approach determine the maximum amount Fabco should be willing to pay for the valves and how many days/year must the truck's services be needed such that the two alternatives are equally costly?
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