User Account

All Pages

Compute a multiattribute index following procedure outlined

Assignment Help Marketing Management
Reference no: EM131018439

Multiattribute Theory of Wal-Mart

Using the Fishbein Model described in Chapter 7 of your textbook, set up a spreadsheet with the rows labeled with the ten personal attributes as outlined in the textbook and columns labeled with the following organizations: Wal-Mart, Target, Kmart, JCPenney, Sears, Costco and one other similar competitor of your choice. You may also use the following spreadsheet: BUS 350 Multiattribute Analysis.xlsx.

Consider the relative personal importance of each attribute to you and insert a column of importance weights in column C. Score each belief about the establishments on a scale from 1-10 and compute a multiattribute index following the procedure outlined in the textbook (see page 265).

After you have completed developing the spreadsheet and computing the multiattribute index, prepare a one- to two-page report (excluding title and reference pages), formatted according to APA style guidelines and using at least one scholarly source in addition to the textbook, explaining if your scored attributes about the establishments correlate to your purchasing behavior. Assess why or why not.

Important Note:

You must copy your Excel spreadsheet and paste it at the bottom of your written one- to two-page report completed in Microsoft Word.

209_market.png

Reference no: EM131018439

Questions Cloud

Three basic categories of physical equipment : Microcomputer hardware consists of three basic categories of physical equipment. Name them.
Missing slot covers on a computer cause : Missing slot covers on a computer cause a problem to your machine, which one is it?
A function defined inside a class : Which of the following term is used for a function defined inside a class? A. Member Variable B. Member function
Why was intel so successful in microprocessors : What actions did Intel take to create an industry standard in microprocessors? Why was Intel so successful in microprocessors? How did it achieve a sustainable competitive advantage?
Compute a multiattribute index following procedure outlined : Consider the relative personal importance of each attribute to you and insert a column of importance weights in column C. Score each belief about the establishments on a scale from 1-10 and compute a multiattribute index following the procedure ou..
Which of the following is not a type of constructor : Which of the following is not a type of constructor? A. Copy constructor B. Friend constructor
Show in steps how quicksort algorithm : Show in steps how Quicksort Algorithm works to sort the following array... 7   5    4   8   6   3   5    9
Consider a desktop publishing system : Consider a desktop publishing system used to produce documents for various organizations. Give an example of a type of publication for which confidentiality of the stored data is the most important requirement;a type of publication in which data inte..
Compare and contrast the cultures of b-med and mm healthcare : Being that the two sets of employees came from different regions (i.e., Miami and Trinidad), explain the role of national culture in understanding the organizational culture issues in this case. What could have been done to ensure that both cultur..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd