Comprised of several distinctive market segments

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Define and identify the market for each of the following products in terms of (1) market scope (local, regional, national, international( state your reasons why you classify them as local, regional, national or global in scope), (2) likely characteristics of the buyers that make up the demand side of the market, (3) whether the demand side is comprised of several distinctive market segments, and (4) any other relevant and identifiable market characteristics:

Coca-Cola.

Textbooks in economics.

Pro football.

No-return, throwaway glass containers.

Personal computers.

Dry-cleaning services.

Reference no: EM13858884

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