Comprise use of appropriate models and analytical models

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Q. CASE STUDY: DIPPIN' DOTS ICE CREAM

Undertake an analysis of the external environment (both the general and competitive environments) in which the Industry operates. Your answer should comprise the use of appropriate models and analytical discussion based on those models. The two models you must comprise in your answer are: (a) PESTEL and (b) Porter's Five Forces.

Reference no: EM13112766

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