Reference no: EM132392282

Select a product category (cars, pickups, SUV's, golf clubs, shoe stores, men's clothing stores, women's clothing stores, beer, headphones, gaming systems, etc.), and describe three consumer segments within that particular market. Do some research on the web and familiarize yourself with whichever product category you choose (please note that cars, trucks, and SUV's are separate product categories, as are men's and women's clothing stores; and for the latter, maternity clothing is a totally separate product category). Using the demographic and psychographic segmentation variables that you have learned about in the textbook and lecture notes, describe the consumers that comprise three different segments of the market.