Comprehensive strategic plan for google

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Reference no: EM1356862

Comprehensive Strategic Plan for Google

- Review Google's values and mission. Provide your assessment of whether the company's overall operations and strategy are aligned to support those values and achieve the mission.

- Describe Google's approach to creating a sustainable competitive advantage and evaluate the effectiveness of the approach.

- Explain Google's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and evaluate the effectiveness of the efforts.

- Provide recommendations on how Google's resources can be better aligned and leveraged to create capabilities that drive a sustainable competitive advantage.

- Provide recommendations for realignment of organizational structure and management systems that facilitate your proposed realignment and leveraging of resources.

- Provide any additional recommendations regarding needed changes to Google's approach to competitive advantage and corporate strategy.

Reference no: EM1356862

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