Comprehensive marketing strategy for future of the product

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Reference no: EM131013479

At this point in the Market Simulation your team has assessed marketing opportunities and completed a test strategy for the success of your product. The results attained from the test strategy should guide any revisions required for the future of the product. Evaluate the marketing strategies currently in place. Individually, address the following in your description (500-750 words):

1. Recommend a comprehensive marketing strategy for the future of the product. Justify your recommendations based on the progression of your product within the simulation.

2. Project financial outcomes for the following year. Include marginal costs and marginal profits for your product.

3. Determine competitive pricing strategies that support the growth of your product.

4. Define specific product positioning that appeals to a selected target market.

Reference no: EM131013479

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