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Internationalisation
Part 1: Conduct a comprehensive literature review of recent scholarly work (last 10 years) as well as any key seminal work on paths to internationalisation.
Describe how describe their path to internationalisation, highlighting how this path fits with or deviates from the literature on internationalisation. Based on the case, provide recommendations on how companies can prepare themselves for expansion into new markets, link your recommendations to literature in part 1.
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