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Objective: To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem.
Assume the year is 2015 and prepare a 3 page proposal memo to the CEO with a comprehensive new product strategy for a clearly identified target market.
Your proposal must include:
Identification of the root problem you feel needs to be addressed in no more than one paragraph.
Identification of the target market you plan to attract with the new strategy including demographic, behavioral, geographic and psychographic segmentation descriptors. Include rationale for why this particular market was selected supported by data.
New Product Strategy - comprehensive description of tangible and intangible attributes of the product, "type" of product, form of strategy option used for this new product development, differentiation and positioning strategy. Be sure to include your rationale supported by data.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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