Comprehensive analysis of aspects of the strategic context

Assignment Help Business Management

Reference no: EM132906371

The Task

1. This is an individual task.

2. This assessment activity relates to the topics covered in the Strategic Management Inputs in the unit (Weeks 1-3). Students will be provided initial information on an industry and a company or companies in that industry. Students will for the selected company students will prepare a report covering
a. The external(general) environment of the industry
b. The industry competitive environment, and competitor analysis
c. The internal environment of the selected firm: resources, capabilities, and core competencies

3. The industry sector chosen for this semester is the Health Private Insurance Industry The company chosen is BUPA.

4. While the three questions each deal withkey aspects of the strategic context. It is important that the report has a cohesive structure and line of argument. As such addition to marks awarded for each question, there are also marks awarded for the executive summary, introduction, and conclusion, linking the report together.

5. Full referencing in line with Stotts College/ Acknowledge Education requirements is needed. Note that there is no minimum number of academic references required, and it is acceptable to rely on the theories, frameworks and models used in the textbook. However, all academic sources(including the textbook) and all business, governmentand professional sources need to be referenced.

6. This is a short report. It will not be possible to provide a comprehensive analysis of all aspects of the strategic context within the word limit. It is important that in your introduction you have a statement of purpose that outlines the focus& structure of your report.

7. In answering the questions, students should focus on what they consider to be the key aspects of the strategic context issues they are addressing, rather than providing comprehensive coverage of all aspects.

8. The report structure outlined in the next section of this guide should be followed.

9. The Executive Summary may be a numbered listand is not included in the word count. Tables can be used in addition to the word count, and if used should be included in an Appendix.

Industry and company Information

1. As indicated in the detailed assignment guide, each semester an industry and company is selected to be the focus of analysis.

2. The industry selected is the Australian Private Health Insurance Industry. Thecompany selected is BUPA.

3. In the section below, initial information regarding the sector is provided. Information on the company and the industry in which it operated

1. The company website
2. At the bottom of the page you will find a section called COMPANY, and this has a number of sub areas that your will find useful.
o About us
o Newsroom
o Who we are
3. You will also find the financial performance for the group and for Australia on the corporate pages
• BUPA Group financial performance
• BUPA AUSTRALIA financial performance

For information about the industry more broadly students could access

1. IBISWORLD overview of the Australian Private Health Insurance Industry

2. APRA Private Health Insurance Statistics

3. ACCC report on the Private Health Insurance Industry

4. A recent media report on the Grattan Institute study on the Australian private health insurance industry.SWOT and Competitive Advantage.

1. What characteristics of the General Environment, and how do they affect the industry?

2. How do the five forces impact on the company you have selected.

3. What do you know about your competitors? (Competitor Analysis)

4. What are the sources of competitive advantage for the company you are analysing?

5. Are those competencies strategic competencies? Why

6. Looking at the competencies, what type of competitive advantage do they give you?
- See chapter 3

7. SWOT Analysis. What are the strengths weaknesses opportunities and threats to you company?

Attachment:- Strategic Management.rar

Reference no: EM132906371

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