Comprehension application of swot analysis

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Comprehension Application of SWOT Analysis

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JBS is a well-established global chain of retail stores, which provides pre-packed food and goods at a low cost. There is a growing preference for fresh and organic food in the market. The leadership wants to determine whether pursuing this opportunity makes more sense than pursuing others. To determine this, the strategy team conducted a SWOT analysis.

As a result of the SWOT analysis, JBS decides to enter into the organic and fresh food market. Which of the following could be the next step to execute this decision?

  1. Start manufacturing some of the organic products and put them on the shelves since JBS already owns a chain of retail stores.
  2. Advertising that JBS is introducing a new range of organic and fresh food products.
  3. Undertake customer research to identify their preferences in organic and fresh products.
  4. Take a look at other stores with organic products and start putting them in their stores as well.

Reference no: EM132945315

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