Compose a list of factors consumers

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1. How important is price to you when buying the following: clothes, milk, computers, haircuts, rental cars? What nonprice factors, if any, are more important than price? How much time do you spend evaluating factors other than price when making such purchases?

2. A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputation. Compose a list of factors consumers might consider when evaluating the total product offer of a vacation resort, a smartphone, and a rental apartment. Explain how these factors connect to the total product offer.

Reference no: EM133248355

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