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Components of the marketing strategy

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Reference no: EM133115195

Answer the following questions

1.  What are the components of the marketing strategy for the bumper jacks that they currently sell?

2.  Contrast quality Iron castings current bumper jack marketing strategy with the proposed strategy for the hydraulic jacks. 

3. Do a simple SWOT analysis of the firm

4. Would the hydraulic jacks represent a good marketing opportunity for the firm?  Please support your answer.  

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Questions

  • How did you recognize that you needed the product?
  • Where or how  you search for information on alternative products that would satisfy this need (product)?
  • What alternatives did the search process generate and what variables did you use to make the final decision to buy?
  • Where did you buy the product and why?
  • Were you satisfied after using or consuming the product?  Explain

Reference no: EM133115195

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