Components of the marketing environment

Assignment Help Marketing Management

Reference no: EM13768829 , Length: word count:1000

Master of Science in Management

Appreciate the domain and scope of marketing both as a functional area of business and as a philosophy of business Understand the business advantages of knowing customers through marketing research and responding to their behaviour through segmentation, positioning, and targeting Interpret the concept of the marketing mix and the role played by the various elements that make it up Assess the effectiveness of different global marketing strategies

Evaluate key components of the marketing environment

Analyse the issues in contemporary marketing case studies and respond with reasoned solutions

Principles of pricing

Objectives and strategy

Demand, cost, and competition

Pricing methods

Initiating and responding to change

Reference no: EM13768829

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