Components of the balanced scorecard

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What are the four major components of the Balanced Scorecard? Choose any company (not Southwest which is used in the book) and list 1 goal and 1 measure that the business might have for each of the four components (so you will list a total of 4 goals and 4 measures). Why did you choose the goals you did? Are some more important than others? Why?

Reference no: EM131672148

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