Reference no: EM133541036
Question
1. If Patrick and Rose conduct the same research in the same geographical area and use the same sampling methods, questionnaires and analysis techniques, but arrive at totally different results, then - knowing the characteristics of the scientific method - it can be concluded that the research conducted was NOT ... research.
a. basic
b. applied
c. reliable
d. valid
2. Regarding the components of a marketing information system (MIS), the component "statistical subsystem" refers to ...
a. forecasting techniques.
b. accounting reports.
c. reporting.
d. suppliers.
3. Complete the sentence: Applied research ...
a. is more general and simply aims to obtain and generate information about aspects of the marketing system.
b. is aimed at helping management make better decisions about a specific aspect.
c. is used to forecast the outcomes of new strategies that are being developed.
d. is used to depict a current situation.
4. Complete the sentence: Applied research ...
a. is more general and simply aims to obtain and generate information about aspects of the marketing system.
b. s aimed at helping management make better decisions about a specific aspect.
c. is used to forecast the outcomes of new strategies that are being developed.
d. is used to depict a current situation.
5. When the nature of the problem is understood, but insufficient information is available about alternatives and solutions, then the problem is referred to as being ...
a. certain.
b. ambiguous.
c. inevitable.
d. uncertain
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