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Components of jetblue competitive advantage

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Reference no: EM132268056

Case 28 from text, JetBlue

1. What are the components of JetBlue's competitive advantage, and what are the merits and demerits of these components?

2. What are key forces in the general and industry environments that affect JetBlue's choice of strategy?

3. What internal resources and assets does JetBlue have that may give it a competitive advantage?

4. Is JetBlue's competitive advantage sustainable?

Reference no: EM132268056

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