Components of effective marketing plan that are relevant

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1. What are the different components of an effective marketing plan that are relevant? Describe any four of these component and illustrate with a real life example to demonstrate your understanding.

2. How would you apply the market research process in developing a business solution? Relate it to a practical example that you may have seen at your workplace or in another firm.

3. If you were a senior manager in charge of digital strategy at one of the major media outlets, what would be the main questions you would have before deciding if and how you'd set up a paywall? How would you try to find the answer and ground your case in data?

Reference no: EM132238969

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