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Identify the specific components of a market segmentation strategy and discuss the strategic and economic importance of each component. List the major elements of a sales force program and describe the purpose of a sales force program. Describe the basic steps of selling models. Discuss the process and economic importance of a customer relationship management (CRM) program.
What listening skills are imperative in establishing rapport.
Prepare a page analysis, which incorporates marketing, sales, accounting, production, management, technology, etc. information into your computes of future cash flows. Please cite 2-3 media sources for this analysis.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
Describe the Four P's in marketing mix - Using a company
Compare and contrast General Motors operations in Europe and China. What are they doing wrong in Europe and what are they doing right in China?
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component
Suppose that the U.S. Department of Agriculture (USDA) administers the price floor for cheese, set at $0.17 per pound of cheese. (In real life, the actual price floor was officially set at $16.10 per hundredweight of cheese.
Calculating a sales mix variance and sales quantity variance
The third leg in the strategy tripod
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
Explain how quality can be managed
Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.
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