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Components of a customer experience statement

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Reference no: EM133151807

1) What are the key components of a customer experience statement? Design a customer experience statement for any company of your choice, stating the company's name, and highlighting the key operative words.

2) Grace Kennedy markets several brands, e.g., Grace, Hi-Lo, and Caribbean Choice foods. These brands all have different ratings and images in the consumer's mind. How can Grace Kennedy manage these multiple brands to attain one common customer experience?

Reference no: EM133151807

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