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Components of a business plan

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Case 1: Mobile Juice Factory

Case 1: Mobile Juice Company

Watch the video (the link provided) 

https://www.cbc.ca/dragonsden/m_pitches/mobile-juice-factory

Read the article: The time is ripe for ugly fruit and vegetables (Forbes Magazine March 2020) 

https://www.forbes.com/sites/briankateman/2020/03/02/the-time-is-ripe-for-ugly-fruits-and-vegetables/#5a74d6614a85

Discuss the case considering the following questions:

  1. Frank Deiter has invented a mobile self-powered juice press that can operate in an orchard. What is Frank's business concept?
  2. What is the market potential for this product? How many market segments might find this product appealing?  
  3. What components of a business plan are required to bring this product to market? 
  4. Frank Deiter claims that the machine can generate enough revenue within one season to pay back the investment. Are there different revenue streams that can be realized from this product? How would a business plan assist Frank in projecting sales? Costs? Cash flows?   
  5. The Dragons ask Marlow if the Mobile Juice Factory had made an income for him. Does this product have franchising potential? 
  6. Frank Deiter is an inventor but not necessarily a savvy businessman. How can business planning help make the Mobile Juice Factory a success?

Reference no: EM132833362

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