Reference no: EM133117045

Case: Pets-R-Us is a local pet store that offers a variety of pets for adoption. Pets-R-Us also sells a variety of pet-related products, supplies, services, and accessories. Pets-R-Us needs help with the company website. Recently, Pets-R-Us expanded into dog grooming, training, and boarding services. Because of these added business services, Pets-R-Us needs help expanding its current website to market these services. It would also like to offer customers the ability to make appointments for their dogs online. Pets-R-Us just completed and sent out a Request for Proposal (RFP) to expand its website. The RFP included a high priority requirement to design and develop online appointment-making functionality so that customers could log in and schedule their dog(s) to receive these services. You just received a copy of the RFP and would like to submit your proposal to bid on the project, and you have some ideas related to the online appointment-making functionality in particular.

Question 1. Construct a 1-page Executive Summary that you might use as the lead-in to your proposal to this potential client. Be sure to address the opener, the need, the solution, the evidence, and the call-to-action within your document. Price and an expected completion date do not need to be addressed within the Executive Summary at this stage.

NOTE: For this exercise, reference the supplemental Executive Summary material provided within this module's required reading as a guide.

Question 2. List at least ten (10) components a Proposal response to an RFP should address. Why is each component important? Why is it important to include an executive summary and concept screens within your proposals?

Question 3. Identify three (3) or more assumptions you made when completing the Executive Summary.

Question 4. Identify at least five (5) clarifying questions or additional information you would like to have secured from this customer prior to completing the Executive Summary.