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Componentes fundamentales de mercadeo discutidos

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Reference no: EM13940137

1. Selecciona un producto y realiza un análisis del mismo a partir de los conceptos y componentes fundamentales de mercadeo discutidos en las unidades 1, 2 y 3 del libro Fundamentos de Marketing

2. Debes redactar tu trabajo en forma de bosquejo e incluir los siguientes elementos:

  • Flujo de información de los consumidores sobre necesidades y deseos
    • ¿Qué tipo de información es pertinente obtener de los consumidores?
  • Herramientas de mercadeo (marketing mix) que se pueden usar para satisfacer las necesidades y deseos del consumidor
    • ¿Cómo se aplica la mezcla de mercadeo usando como base la información que provee el mercado?
  • Elementos del ambiente de mercadeo que influyen en el programa de mercadeo
    • ¿Qué elementos del ambiente se deben considerar?

3. Guarda el documento en formato MS-Word.

Reference no: EM13940137

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